I led the complete marketing strategy for Roldic, a bicycle store located in Chillán, Chile. The project spanned from visual identity creation to social media management and advertising campaigns.
Project Scope
- Logo design and complete visual identity
- Social media strategy and content creation
- Product photography and visual styling
- Promotional campaigns and digital advertising
- Graphic materials for point of sale
The result was a cohesive, recognizable brand that connected with the regional cycling community.