Roldic — Bicycle Store Branding

I led the complete marketing strategy for Roldic, a bicycle store located in Chillán, Chile. The project spanned from visual identity creation to social media management and advertising campaigns.

Project Scope

• Logo design and complete visual identity
• Social media strategy and content creation
• Product photography and visual styling
• Promotional campaigns and digital advertising
• Graphic materials for point of sale

The result was a cohesive, recognizable brand that connected with the regional cycling community.